Rights and Delights Campaign
Rahat x Ogilvy x CFHR
In collaboration with Rahat Bakers and Ogilvy, CFHR launched the Rights & Delights campaign, a unique initiative designed to promote awareness of women’s marriage rights during the wedding season. As part of this campaign, cards explaining key rights for women in the Nikahnama were placed in mithai (sweets) boxes, ensuring the message reached families and communities at the heart of wedding celebrations. Using the hashtag #ApkaHaqApkayHathMein (“Your Right is in Your Hands”), the campaign localized the conversation, making it relatable and accessible for women and girls. The content was bilingual, available in both Urdu and English, with select materials translated into Punjabi for wider regional outreach.
Rahat x Ogilvy x CFHR
In collaboration with Rahat Bakers and Ogilvy, CFHR launched the Rights & Delights campaign, a unique initiative designed to promote awareness of women’s marriage rights during the wedding season. As part of this campaign, cards explaining key rights for women in the Nikahnama were placed in mithai (sweets) boxes, ensuring the message reached families and communities at the heart of wedding celebrations. Using the hashtag #ApkaHaqApkayHathMein (“Your Right is in Your Hands”), the campaign localized the conversation, making it relatable and accessible for women and girls. The content was bilingual, available in both Urdu and English, with select materials translated into Punjabi for wider regional outreach.
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Local Action, Global Impact
We work across Pakistan, driving legal reform, advocacy, and policy change to protect human rights and empower communities.